THE FASHION DIVA AMONGST CELEBRITIES


She is known as a diva,beautiful songstress and a role model to most young people out there. Her name is Beyonce Knowles. She ia a role model for the majority of young South Africans who aspire to be like her. She possesses the qualities of an astute young woman who is making her dreams a reality. She is the queen of dance and is known for her thrilling dance moves and beautiful outfits which she wears at her performances.



She is also a motivational speaker who encourages the youth to do their best in everything they do. She teaches them certain life skills on how they can be better people and plan strategies on how to achieve their goals. She is very passionate about the fashion industry,hence she opened a clothing line with her mom called The House of Deoron. She is also very involved when it comes to the selection of her outfits. The clothing line is a family business because it involves her mother and sister who is also in the entertainment business.

VINTAGE  VS RETRO FASHION

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According to fashion mogul David Tlale, vintage items are antique pieces of clothing which were made during the period between the 1920's to the 1970's. Retro fashion refers to clothing garments that imitate the style of the previous era of fashion garments. Vintage items of clothing are designed for the individual who has a passion for dressing up in accordance to the 1970's. Fashion buyers who invest their money in vintage clothing, rarely see their friends wearing the same garments as them. Vintage fashion makes u feel special and it is a perfect solution for fashion buyers who are looking for something different that will not be the same as fashion garments from Mr Price and other retail shops. Vintage clothes are innovative and fastest evolving because fashion buyers love vintage clothes that have a touch of modern types of clothing. Vintage and retro fashion defines a persons style and image. Do u agree that most vintage and retro buyers are unique individuals who want to look different from their peers? The old idiom that says 'the way u dress says a lot about you' can be applied to vintage dressers. they want to look different from their peers and create a perception that u can look beautiful by wearing a complete outfit that costs less than R100.00. Vintage fashion shops that offer various garments at an affordable price are Emma Jane Nation, Second Attitude vintage clothing and shoes and Reminscene. These stores are situated around the busky city of Johannesburg. These shops offer retro and vintage clothes at affordable prices for the average consumer. Although most vintage items are for women, it does'nt mean that males are not able to access these garments. Joburg clothing shops such as HipHop Boutique which is situated at Smal Street, does stock vintage male items at an affordable price

THE EVOLUTION OF FASHION

Various fashion trends have emerged since the 1950's. Fashion has been able to express people's personalities and opinions. People are able to frm perceptions about you from your dress code. Fashion has emerged as a dominant perspective to change and has adapted to the modern fashion stlyes which include knitwear, colour blocking and the versatile blazer. Fashion garments can enhance communication between people from different races, religions and cultures. What you says a lot about you and people are able to judge the person you are from your dress code.



Fashion trends which have emerged since the 1950's include:

• The pantsula style
• colour clocking
• knitwear
• vintage
• hip hop

These fashion trends can define one's personality and the well known black and white outfit can be worn by people going for interviews. Each fashion trend has a meaning behind it and people are able to form perceptions about you from the items of clothing that you wear. Renowned celebrities such as Tkzee, Mashamplani and Trompies use the pantsula stlye of clothing to communicate with their audiences. The image that they want to be perceived about them is that you don't have to come from a rich background in order to succeed in life. Most of these memebers come from poor backgrounds and they established themselves by performing songs tha appeal to the communities.


The fashion garments that people wear to interviews, should be professional and presentable. Companies want  to hire people who are able to fullfil the image of the company and sustain its reputation. Fashion does define the person you are to other people and peope can form perceptions about you from what you are wearing