FASHION VS BEAUTY

Fashion expresses yourself and i can be seen as an art and as a science. Fashion is fastest evolving and it changes all the time. People have different tastes when it comes to fashion and it is very innovative. People are able to form perceptions abou you from what you are wearing and people have different testes when it coms to fashion. Beauty is in the eye of the beholder and this means that people will find different things beautiful. The opinions expessed by people does'nt really matter and it does'nt mean that you have to be beautiful inside only. People have their own opinions when it comes to defining beauty. Various skin care products are available to traet one's skin. Public relations practioners need to look presentable because they are always involved in conferences and seminaes. They need to fulfil the image of the organisation

THE FASHION DIVA AMONGST CELEBRITIES


She is known as a diva,beautiful songstress and a role model to most young people out there. Her name is Beyonce Knowles. She ia a role model for the majority of young South Africans who aspire to be like her. She possesses the qualities of an astute young woman who is making her dreams a reality. She is the queen of dance and is known for her thrilling dance moves and beautiful outfits which she wears at her performances.



She is also a motivational speaker who encourages the youth to do their best in everything they do. She teaches them certain life skills on how they can be better people and plan strategies on how to achieve their goals. She is very passionate about the fashion industry,hence she opened a clothing line with her mom called The House of Deoron. She is also very involved when it comes to the selection of her outfits. The clothing line is a family business because it involves her mother and sister who is also in the entertainment business.

VINTAGE  VS RETRO FASHION

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According to fashion mogul David Tlale, vintage items are antique pieces of clothing which were made during the period between the 1920's to the 1970's. Retro fashion refers to clothing garments that imitate the style of the previous era of fashion garments. Vintage items of clothing are designed for the individual who has a passion for dressing up in accordance to the 1970's. Fashion buyers who invest their money in vintage clothing, rarely see their friends wearing the same garments as them. Vintage fashion makes u feel special and it is a perfect solution for fashion buyers who are looking for something different that will not be the same as fashion garments from Mr Price and other retail shops. Vintage clothes are innovative and fastest evolving because fashion buyers love vintage clothes that have a touch of modern types of clothing. Vintage and retro fashion defines a persons style and image. Do u agree that most vintage and retro buyers are unique individuals who want to look different from their peers? The old idiom that says 'the way u dress says a lot about you' can be applied to vintage dressers. they want to look different from their peers and create a perception that u can look beautiful by wearing a complete outfit that costs less than R100.00. Vintage fashion shops that offer various garments at an affordable price are Emma Jane Nation, Second Attitude vintage clothing and shoes and Reminscene. These stores are situated around the busky city of Johannesburg. These shops offer retro and vintage clothes at affordable prices for the average consumer. Although most vintage items are for women, it does'nt mean that males are not able to access these garments. Joburg clothing shops such as HipHop Boutique which is situated at Smal Street, does stock vintage male items at an affordable price

THE EVOLUTION OF FASHION

Various fashion trends have emerged since the 1950's. Fashion has been able to express people's personalities and opinions. People are able to frm perceptions about you from your dress code. Fashion has emerged as a dominant perspective to change and has adapted to the modern fashion stlyes which include knitwear, colour blocking and the versatile blazer. Fashion garments can enhance communication between people from different races, religions and cultures. What you says a lot about you and people are able to judge the person you are from your dress code.



Fashion trends which have emerged since the 1950's include:

• The pantsula style
• colour clocking
• knitwear
• vintage
• hip hop

These fashion trends can define one's personality and the well known black and white outfit can be worn by people going for interviews. Each fashion trend has a meaning behind it and people are able to form perceptions about you from the items of clothing that you wear. Renowned celebrities such as Tkzee, Mashamplani and Trompies use the pantsula stlye of clothing to communicate with their audiences. The image that they want to be perceived about them is that you don't have to come from a rich background in order to succeed in life. Most of these memebers come from poor backgrounds and they established themselves by performing songs tha appeal to the communities.


The fashion garments that people wear to interviews, should be professional and presentable. Companies want  to hire people who are able to fullfil the image of the company and sustain its reputation. Fashion does define the person you are to other people and peope can form perceptions about you from what you are wearing

REVOLUTION OF FASHION

Various fashion trends have emerged since the 1950's. Fashion has been able to express peoples personalities and opinions. People are able to form perceptions about you from your dress code. Fashion expresses yourself and can be seen as an art  annd a science. Fashion has changed tremendously over the years and we have seen the introduction of the latest fashion trends such as:

• vintage fashion
• colour blocking
• knitwear
• hip hop
• pantsula style

These latest fashion trends have seen people adapting to the various changes and being able to explore different fashion stlyes. People are able to access the different fashion trends at clothing shops,markets and vintages shops. The way you dress says a lot about you especialy  in the workplace. If a person is seen as wearing black and white to the workplace, he or she is seen as a very professional person who is keen on getting things done. Fashion garments can enhance communication between people from different races, religions and cultures.

The pantsula style

The pantsula fashion style of clothing emerged in the early 1950's. it consisted of Dickies formal pants, a Nike cap and All Star sneakers. The pantsula look fitted the image of township boys who were not in model c schools and who were not able to afford clothes that are expensive. This culture of fashion has been put into practice by renowned celebrities such as Tkzee, Mashamplani and Trompies. The image that these groups created is that you don't have to come from a rich background to succeeed in life.

Colour blocking trend

The colour blocking trend enables fashion lovers to experiment different colours when putting together an outfit. The aim of the colour blocking trend is to be bright and beautiful, but to not overdo it by mixing more than four colours in one outfit. The colour blocking trend has created publicity with regards to most social events using the fashion trend as a dress code stipulation.

FASHION FOR MEDIA

Fashion for the media involves celebrities, journalists, the community and other stakeholders  dressing up for events to make a statement or to showcase the latest fashion trends. Fashion can be a state of mind , a spirit or an extension of one's self. Media personalities need to always be on point by wearing outfits that appeal to their target market. Most young people look up to media personalities who portray their image through their fashion outfits. Dressing up for the media is very important bacause it involves the processes of innovation and self-renewal. The fashion industry is forever changing and it always has new trends in the market. Media personalities should be experts on how to blend different styles together.


THE SHIFT FROM TRADITIONAL TO NEW MEDIA

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 The shift from traditional to new media has had a great impact with regards to the fashion industry. people use technological advances such a the internet and google to access the latest trends in the fashion industry.  People are able to buy their favourite items of clothing online without the hassle that they have to stand in long lines at retail shops. Traditional media is still a means of commmunicating the latest fashion trends to internal and external stakeholders. Consumer magazines such as Glamour and Elle  appeal to a certain target audience and they are informative magazines which cover a variety of topics. They are still bought by the masses because they last longer and are affordable. New media impacts the public relations profession positively because people are using social networking sites such as Facebook and Twitter to engage in conversations with the masses. Some of the celebrities who use social networking sites to create publicity about themselves include:

• Bonang Matheba
• Minehle Dlamini
• Kabelo Mabalane
• Mpho Maboi

Media personalities should always look presentable and they should dress to impress

SUMMER FASHION

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Summer is just around the corner and it the season to look simple,elegant and classy. Summer is considered as the season  to express one's pesonality traits and to look the part. Most people are looking forward to the summer season. I am one of those people who are looking forward to the summer season because i am able to wear any items of clothing that will define my personality. The upcoming summer season will be very exciting for fashion lovers because they will be able to wear diffferent items of clothing that they are comfortable with. Different textures,fabrics and colours will complement the look of individuals who want to look different from their peers.

ACCESORIES FOR SUMMER

This summer season acccesories include:

• vintage back-packs
• straw hats
• blouses
• shorts
• shades

According to fashion mogul  David Tlale, '' fashion can define one's personality and it can also shape the image of an individual."  The latest summer trends in fashion will enhance communication between people as to which items of clothing are a'' must by'' for the summer season. Do you agree that the above mentioned accesories are essential items in order to look the part this summer season? I really think that all the accsories listed above are important items in order to complete your outfit and make you different from your peers. The vintage blouses have created publicity because even celebrities such as Bonang Matheba are wearing them to special events arcoss the country.