REVOLUTION OF FASHION

Various fashion trends have emerged since the 1950's. Fashion has been able to express peoples personalities and opinions. People are able to form perceptions about you from your dress code. Fashion expresses yourself and can be seen as an art  annd a science. Fashion has changed tremendously over the years and we have seen the introduction of the latest fashion trends such as:

• vintage fashion
• colour blocking
• knitwear
• hip hop
• pantsula style

These latest fashion trends have seen people adapting to the various changes and being able to explore different fashion stlyes. People are able to access the different fashion trends at clothing shops,markets and vintages shops. The way you dress says a lot about you especialy  in the workplace. If a person is seen as wearing black and white to the workplace, he or she is seen as a very professional person who is keen on getting things done. Fashion garments can enhance communication between people from different races, religions and cultures.

The pantsula style

The pantsula fashion style of clothing emerged in the early 1950's. it consisted of Dickies formal pants, a Nike cap and All Star sneakers. The pantsula look fitted the image of township boys who were not in model c schools and who were not able to afford clothes that are expensive. This culture of fashion has been put into practice by renowned celebrities such as Tkzee, Mashamplani and Trompies. The image that these groups created is that you don't have to come from a rich background to succeeed in life.

Colour blocking trend

The colour blocking trend enables fashion lovers to experiment different colours when putting together an outfit. The aim of the colour blocking trend is to be bright and beautiful, but to not overdo it by mixing more than four colours in one outfit. The colour blocking trend has created publicity with regards to most social events using the fashion trend as a dress code stipulation.

FASHION FOR MEDIA

Fashion for the media involves celebrities, journalists, the community and other stakeholders  dressing up for events to make a statement or to showcase the latest fashion trends. Fashion can be a state of mind , a spirit or an extension of one's self. Media personalities need to always be on point by wearing outfits that appeal to their target market. Most young people look up to media personalities who portray their image through their fashion outfits. Dressing up for the media is very important bacause it involves the processes of innovation and self-renewal. The fashion industry is forever changing and it always has new trends in the market. Media personalities should be experts on how to blend different styles together.


THE SHIFT FROM TRADITIONAL TO NEW MEDIA

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 The shift from traditional to new media has had a great impact with regards to the fashion industry. people use technological advances such a the internet and google to access the latest trends in the fashion industry.  People are able to buy their favourite items of clothing online without the hassle that they have to stand in long lines at retail shops. Traditional media is still a means of commmunicating the latest fashion trends to internal and external stakeholders. Consumer magazines such as Glamour and Elle  appeal to a certain target audience and they are informative magazines which cover a variety of topics. They are still bought by the masses because they last longer and are affordable. New media impacts the public relations profession positively because people are using social networking sites such as Facebook and Twitter to engage in conversations with the masses. Some of the celebrities who use social networking sites to create publicity about themselves include:

• Bonang Matheba
• Minehle Dlamini
• Kabelo Mabalane
• Mpho Maboi

Media personalities should always look presentable and they should dress to impress

SUMMER FASHION

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Summer is just around the corner and it the season to look simple,elegant and classy. Summer is considered as the season  to express one's pesonality traits and to look the part. Most people are looking forward to the summer season. I am one of those people who are looking forward to the summer season because i am able to wear any items of clothing that will define my personality. The upcoming summer season will be very exciting for fashion lovers because they will be able to wear diffferent items of clothing that they are comfortable with. Different textures,fabrics and colours will complement the look of individuals who want to look different from their peers.

ACCESORIES FOR SUMMER

This summer season acccesories include:

• vintage back-packs
• straw hats
• blouses
• shorts
• shades

According to fashion mogul  David Tlale, '' fashion can define one's personality and it can also shape the image of an individual."  The latest summer trends in fashion will enhance communication between people as to which items of clothing are a'' must by'' for the summer season. Do you agree that the above mentioned accesories are essential items in order to look the part this summer season? I really think that all the accsories listed above are important items in order to complete your outfit and make you different from your peers. The vintage blouses have created publicity because even celebrities such as Bonang Matheba are wearing them to special events arcoss the country.

FASHION TRAIL AT THE OLYMPICS

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This years Olymic Games were held in London in the United Kingdom. Global togetherness and good sportsmanship are some of the factors which contributed to the event being a success. The athletes competed against each other, pursuing their dreams of attaining gold medals.

Some of the countries that took part include:

• Nigeria
• England
• Japan
• South Africa
• Jamaica

The Olympic Games is about the athletes. Some of the British athletes who completed in the games include Mo Farah and Nicola aDms to name a few. Our country was represented by the womens national soccer team Banyana Banyanya, the rowing team and Castor Semenya. New media transformed the viewing experience because spectators were able to engage in conversations with their favourite athletes on social networking sites such as Facebook and Twitter. Michael Phelps attracted more than one million followers on Twitter during the Olympics.

Global sports giant Nike sponsored most of the athletes with their yellow Nike Volt trainers. The fashion at the Olympics was beautiful and all fashion items were named to acknowledge the designers who made the garments and they received deserved publicity. A modern statement about the role of fashion in global culture was made and it made an impression of how fashion can influnce the perceptions that people have about athletes. Fashion communicated the desired image of the competitors. People will indeed remember the role fashion played to uplift the spirit of the competitors.