FASHION TRAIL AT THE OLYMPICS

(www.olympics fashion.co.za)

This years Olymic Games were held in London in the United Kingdom. Global togetherness and good sportsmanship are some of the factors which contributed to the event being a success. The athletes competed against each other, pursuing their dreams of attaining gold medals.

Some of the countries that took part include:

• Nigeria
• England
• Japan
• South Africa
• Jamaica

The Olympic Games is about the athletes. Some of the British athletes who completed in the games include Mo Farah and Nicola aDms to name a few. Our country was represented by the womens national soccer team Banyana Banyanya, the rowing team and Castor Semenya. New media transformed the viewing experience because spectators were able to engage in conversations with their favourite athletes on social networking sites such as Facebook and Twitter. Michael Phelps attracted more than one million followers on Twitter during the Olympics.

Global sports giant Nike sponsored most of the athletes with their yellow Nike Volt trainers. The fashion at the Olympics was beautiful and all fashion items were named to acknowledge the designers who made the garments and they received deserved publicity. A modern statement about the role of fashion in global culture was made and it made an impression of how fashion can influnce the perceptions that people have about athletes. Fashion communicated the desired image of the competitors. People will indeed remember the role fashion played to uplift the spirit of the competitors.