FASHION VS BEAUTY

Fashion expresses yourself and i can be seen as an art and as a science. Fashion is fastest evolving and it changes all the time. People have different tastes when it comes to fashion and it is very innovative. People are able to form perceptions abou you from what you are wearing and people have different testes when it coms to fashion. Beauty is in the eye of the beholder and this means that people will find different things beautiful. The opinions expessed by people does'nt really matter and it does'nt mean that you have to be beautiful inside only. People have their own opinions when it comes to defining beauty. Various skin care products are available to traet one's skin. Public relations practioners need to look presentable because they are always involved in conferences and seminaes. They need to fulfil the image of the organisation

THE FASHION DIVA AMONGST CELEBRITIES


She is known as a diva,beautiful songstress and a role model to most young people out there. Her name is Beyonce Knowles. She ia a role model for the majority of young South Africans who aspire to be like her. She possesses the qualities of an astute young woman who is making her dreams a reality. She is the queen of dance and is known for her thrilling dance moves and beautiful outfits which she wears at her performances.



She is also a motivational speaker who encourages the youth to do their best in everything they do. She teaches them certain life skills on how they can be better people and plan strategies on how to achieve their goals. She is very passionate about the fashion industry,hence she opened a clothing line with her mom called The House of Deoron. She is also very involved when it comes to the selection of her outfits. The clothing line is a family business because it involves her mother and sister who is also in the entertainment business.

VINTAGE  VS RETRO FASHION

www.manydesigns.co.za

According to fashion mogul David Tlale, vintage items are antique pieces of clothing which were made during the period between the 1920's to the 1970's. Retro fashion refers to clothing garments that imitate the style of the previous era of fashion garments. Vintage items of clothing are designed for the individual who has a passion for dressing up in accordance to the 1970's. Fashion buyers who invest their money in vintage clothing, rarely see their friends wearing the same garments as them. Vintage fashion makes u feel special and it is a perfect solution for fashion buyers who are looking for something different that will not be the same as fashion garments from Mr Price and other retail shops. Vintage clothes are innovative and fastest evolving because fashion buyers love vintage clothes that have a touch of modern types of clothing. Vintage and retro fashion defines a persons style and image. Do u agree that most vintage and retro buyers are unique individuals who want to look different from their peers? The old idiom that says 'the way u dress says a lot about you' can be applied to vintage dressers. they want to look different from their peers and create a perception that u can look beautiful by wearing a complete outfit that costs less than R100.00. Vintage fashion shops that offer various garments at an affordable price are Emma Jane Nation, Second Attitude vintage clothing and shoes and Reminscene. These stores are situated around the busky city of Johannesburg. These shops offer retro and vintage clothes at affordable prices for the average consumer. Although most vintage items are for women, it does'nt mean that males are not able to access these garments. Joburg clothing shops such as HipHop Boutique which is situated at Smal Street, does stock vintage male items at an affordable price

THE EVOLUTION OF FASHION

Various fashion trends have emerged since the 1950's. Fashion has been able to express people's personalities and opinions. People are able to frm perceptions about you from your dress code. Fashion has emerged as a dominant perspective to change and has adapted to the modern fashion stlyes which include knitwear, colour blocking and the versatile blazer. Fashion garments can enhance communication between people from different races, religions and cultures. What you says a lot about you and people are able to judge the person you are from your dress code.



Fashion trends which have emerged since the 1950's include:

• The pantsula style
• colour clocking
• knitwear
• vintage
• hip hop

These fashion trends can define one's personality and the well known black and white outfit can be worn by people going for interviews. Each fashion trend has a meaning behind it and people are able to form perceptions about you from the items of clothing that you wear. Renowned celebrities such as Tkzee, Mashamplani and Trompies use the pantsula stlye of clothing to communicate with their audiences. The image that they want to be perceived about them is that you don't have to come from a rich background in order to succeed in life. Most of these memebers come from poor backgrounds and they established themselves by performing songs tha appeal to the communities.


The fashion garments that people wear to interviews, should be professional and presentable. Companies want  to hire people who are able to fullfil the image of the company and sustain its reputation. Fashion does define the person you are to other people and peope can form perceptions about you from what you are wearing

REVOLUTION OF FASHION

Various fashion trends have emerged since the 1950's. Fashion has been able to express peoples personalities and opinions. People are able to form perceptions about you from your dress code. Fashion expresses yourself and can be seen as an art  annd a science. Fashion has changed tremendously over the years and we have seen the introduction of the latest fashion trends such as:

• vintage fashion
• colour blocking
• knitwear
• hip hop
• pantsula style

These latest fashion trends have seen people adapting to the various changes and being able to explore different fashion stlyes. People are able to access the different fashion trends at clothing shops,markets and vintages shops. The way you dress says a lot about you especialy  in the workplace. If a person is seen as wearing black and white to the workplace, he or she is seen as a very professional person who is keen on getting things done. Fashion garments can enhance communication between people from different races, religions and cultures.

The pantsula style

The pantsula fashion style of clothing emerged in the early 1950's. it consisted of Dickies formal pants, a Nike cap and All Star sneakers. The pantsula look fitted the image of township boys who were not in model c schools and who were not able to afford clothes that are expensive. This culture of fashion has been put into practice by renowned celebrities such as Tkzee, Mashamplani and Trompies. The image that these groups created is that you don't have to come from a rich background to succeeed in life.

Colour blocking trend

The colour blocking trend enables fashion lovers to experiment different colours when putting together an outfit. The aim of the colour blocking trend is to be bright and beautiful, but to not overdo it by mixing more than four colours in one outfit. The colour blocking trend has created publicity with regards to most social events using the fashion trend as a dress code stipulation.

FASHION FOR MEDIA

Fashion for the media involves celebrities, journalists, the community and other stakeholders  dressing up for events to make a statement or to showcase the latest fashion trends. Fashion can be a state of mind , a spirit or an extension of one's self. Media personalities need to always be on point by wearing outfits that appeal to their target market. Most young people look up to media personalities who portray their image through their fashion outfits. Dressing up for the media is very important bacause it involves the processes of innovation and self-renewal. The fashion industry is forever changing and it always has new trends in the market. Media personalities should be experts on how to blend different styles together.


THE SHIFT FROM TRADITIONAL TO NEW MEDIA

(WWW.FASHION IMAGES.CO.ZA)

 The shift from traditional to new media has had a great impact with regards to the fashion industry. people use technological advances such a the internet and google to access the latest trends in the fashion industry.  People are able to buy their favourite items of clothing online without the hassle that they have to stand in long lines at retail shops. Traditional media is still a means of commmunicating the latest fashion trends to internal and external stakeholders. Consumer magazines such as Glamour and Elle  appeal to a certain target audience and they are informative magazines which cover a variety of topics. They are still bought by the masses because they last longer and are affordable. New media impacts the public relations profession positively because people are using social networking sites such as Facebook and Twitter to engage in conversations with the masses. Some of the celebrities who use social networking sites to create publicity about themselves include:

• Bonang Matheba
• Minehle Dlamini
• Kabelo Mabalane
• Mpho Maboi

Media personalities should always look presentable and they should dress to impress

SUMMER FASHION

(www.fashion pictures.co.za)

Summer is just around the corner and it the season to look simple,elegant and classy. Summer is considered as the season  to express one's pesonality traits and to look the part. Most people are looking forward to the summer season. I am one of those people who are looking forward to the summer season because i am able to wear any items of clothing that will define my personality. The upcoming summer season will be very exciting for fashion lovers because they will be able to wear diffferent items of clothing that they are comfortable with. Different textures,fabrics and colours will complement the look of individuals who want to look different from their peers.

ACCESORIES FOR SUMMER

This summer season acccesories include:

• vintage back-packs
• straw hats
• blouses
• shorts
• shades

According to fashion mogul  David Tlale, '' fashion can define one's personality and it can also shape the image of an individual."  The latest summer trends in fashion will enhance communication between people as to which items of clothing are a'' must by'' for the summer season. Do you agree that the above mentioned accesories are essential items in order to look the part this summer season? I really think that all the accsories listed above are important items in order to complete your outfit and make you different from your peers. The vintage blouses have created publicity because even celebrities such as Bonang Matheba are wearing them to special events arcoss the country.

FASHION TRAIL AT THE OLYMPICS

(www.olympics fashion.co.za)

This years Olymic Games were held in London in the United Kingdom. Global togetherness and good sportsmanship are some of the factors which contributed to the event being a success. The athletes competed against each other, pursuing their dreams of attaining gold medals.

Some of the countries that took part include:

• Nigeria
• England
• Japan
• South Africa
• Jamaica

The Olympic Games is about the athletes. Some of the British athletes who completed in the games include Mo Farah and Nicola aDms to name a few. Our country was represented by the womens national soccer team Banyana Banyanya, the rowing team and Castor Semenya. New media transformed the viewing experience because spectators were able to engage in conversations with their favourite athletes on social networking sites such as Facebook and Twitter. Michael Phelps attracted more than one million followers on Twitter during the Olympics.

Global sports giant Nike sponsored most of the athletes with their yellow Nike Volt trainers. The fashion at the Olympics was beautiful and all fashion items were named to acknowledge the designers who made the garments and they received deserved publicity. A modern statement about the role of fashion in global culture was made and it made an impression of how fashion can influnce the perceptions that people have about athletes. Fashion communicated the desired image of the competitors. People will indeed remember the role fashion played to uplift the spirit of the competitors.

http://www.sowetan.co.za/

Can women be judged according to what they wear? Various incident have occured whereby women are attacked by verocious men because of their dress code. A recent incident happened at the Noord Taxi Rank where two young girls were attacked by men because they were wearing miniskirts. The girls were attacked by men who are old enough to be their fathers. This incident has raised concerns that women are not able to express their individuality through clothing that they are comfortable with. They are not free to wear certain items of clothing at public places such as taxi ranks because they fear being victimised. This has raised concerns that women are not free to express their individuality through their dress code. They have to conform themselves to items of clothing that are considered acceptable in our society.Most girls are afraid to wera miniskirts or shorts because they fear they might be harrassed by certain male individuals. The Commission for Gender Equality has expressd their concerns on the matter and has revealed that they are investigations taking place to put a stop to such incidents. Women should be able to wear any items of clothing they want to wear. Women have got rights to be human and to enjoy the youth. They also have the right to wear any garment of clothing that they are comfortable with.

www. Cape Town Fashion Week.co.za

The time is drawing close for fashion lovers to descend in Cape Town for the annual Cape Town Fashion Week. This glamourous event is organised by African Fashion International which host most of the fashion shows in Southern Africa. African Fashion International has recently partnered with South African Tourism so that they are able to develop tourism through fashion. The Cape Town Fashion Week will be held from the 25th July until the 28th of July 2012 at the Cape Town International Convention Centre. Various fashion designers who are billed to showcase their masterpieces at this prestigious event include Thula Sindi, Leigh Schubert, Abigail Ketz and David Tlale. The communication angle at this years fashion week is to express different perceptions and opinions through the art of fashion. Different garments must create conversation between internal and external stakeholders. The garments must create an image for buyers because consumers usually form perceptions about people according to what they wear.People are able to form meaningful relationships with each other through the art of fashion. What you wear says a lot about a person's individuality. The event will be a good platform to build meaniningful relationships between designers and organisers and it will also create network of contacts for people to keep in contact with each other. As African Fashion International has partnered with South African Tourism, tourism should be able to create publicity through fashion garments and enhance communication between the relevant stakeholders.

FASHIONABLE TRENDS

www.hip hop images.co.za

Various fashion trends have emerged since the 1950's. Fashion has been able to express people's opinions and personalities. People are able to form perceptions about you from what u are wearing. Fashion has emerged as a dominant perspective to change and has adapted to the modern fashion stlyes which include knitwear, colour blocking and the versatile blazer. Fashion garments can enhance communication between people from different races,religions and cultures.What you wear says a lot about your personality. The pantsula fashion style of clothing emerged in the 1950's. It consisted of Dickies formal pants, a Nike cap and All Star sneakers. The pantsula look fitted the image of township boys who were not in model c schools and who were not able to afford clothes that were expensive. This culture of fashion has been put into practice by renowned celebrities such as  TKZEE, Mashamplani and Trompies. The image that these groups created was that you don't have to come from a rich backgroungd to succeed in life. Most members in these groups  were under- privledged children, but they never gave up on their dreams on being successful musicians. Another fashion trend that is dominant is the colour-blocking trend. This enables fashionistas to play around with colours of their choice. The aim is to be bright and beautiful, but not to overdo it by mixing more than four colours in one outfit. The colour blocking theme has created publicity with regards to most social events using the clour blocking them as a dress code stipulation. A very dominant dress code amongst people is the hip hop culture.Fashion items which are part of the hip hop culture include Nike airforce sneakers, baggy jeans, timberland sneakers and sporty caps.

 WINTER SEASON 2012

The winter season is just around the corner and shopaholics should brace themselves for innovative trends that have emerged such as colour blocking, knitwear,denim garments and the versatile blazer. Edgars is one of many shops who have indulged customers with a sneak preview of the latest trends of garments to wear in winter.The Kelso versatile blazer costs R399.95 at selected Edgars shops. The blazer can be worn with leggings, jeans, maxi dresses and skirts. It complements any outfit and it enhances the elegance of  an outfit.Coloured skinny jeans  contribute to the new trend called colour blocking. Fashion lovers are now able to wear different colours in one outfit. A pair of blue skinny jeans can be paired up with a red top, whilst yellow skinny jeans can be paired up with green top. The versatile pea coat can be worn with shorts and tights or just leggings. It costs R399.95 at selected Edgars shops. Knitwear is also an essential item for the winter season. It can be worn under layers of clothing or on top of clothing items. Knitwear can be paired up with cowboy boots or wellingtons. Knitwear costs around R160.00 at selected Edgars shops. The trench coat is a must have for the winter season. Statement trench coats add elegance to an outfit. Trench coats costs R500.00 or more depending on the type of trench coat and its colour.

SA FASHION WEEK

                                                                                http://www.safashionweek.co.za/.
The South African Fashion week was held on the 29th of March 2012 at  the Crowne Plaza hotel in Rosebank.  Mogadi Seabi reported in her weekly column of the City Press Voices section dated 1st April 2012 that there were rumours that designers were banned from using celebrities as ramp models. Most of the designers were unhappy about the rumours because they specially tailor made their designs for their ambassodors. The first batch of models who walked the ramp turned out to be celebrities. The Sheer Glamour Collection by Motions showcased one of the most successful ranges by bringing in presenter Minenhle Dlamini as their brand ambassodor Her full-length dress was made from 1800 fresh red roses and it was tailor made by floral artist Franz Grabe. Minenhle Dlamini was officially announced as the brand ambassodor for Motions hair care products. Mbali Maphumulo who is deejay Black Coffee's wife, wore a lace Rubicon dress with bright silver accessories Celebrities who graced the occasion include Sonia Sedibe, Pabi Moloi and Top Billing's Sinazo Yolwa. Designer Gavin Rajah showed a few garments which he also showcased at the Mercedez Benz Fashion Week. Thembi Seete looked trendy in a black Gert-Johan Coetzee leather peplum dress. Poppy Ntshongwana was the master of ceremonies at the hotel lobby where guests had their pre-drinks. All the models hairstlyes were done by Ursula Stephen who is an international hair-stlylist for stars like Rihanna and Keysha Cole. After the show, guests partied the night away at the trendy nightspot Randlords.

http://www.joburg.org.za/

African Fashion International hosts a number of prestigious events every year with regards to the fashion industry. These include the Joburg Fashion Week, the African Fashion Week and the David Tlale Fashion Day which was held at the Nelson Mandela bridge last year. African Fashion International is spearheaded by chairperson Dr Precious Moloi Motsepe. The Mercedez Benz Joburg Fashion Week was held at the upmarket Hyde Park Shopping Centre from the 8th to the 10th of March 2012. The African Fashion International Fastrack Day was held on the 7th of March 2012. The African Fashion International Fastrack Day is a national fashion design development platform that aims to nurture and develop South Africa's raw talent. This platform offers young designers an opportunity to launch their careers through intensive mentorship,business development and coaching for future success. It promotes excellence through out the fashion industry of South Africa and the rest of the continent..

The Joburg Fashion Week has a new name behind it and it is now called the Mercedez Benz Joburg Fashion Week. It will showcase the latest designs by twenty five designers in twenty shows. Some of the designers  who  be showcased their latest fashion collections include Thuli Sindi, Gavin Rajah, Abigail Keats, Dax Martin, David Tlale. The sponsors of the Mercedez Benz Fashion Week include Carlton Hair International, Mercedez Benz, Davines, M.A.C, South African Airways and Quintessentially. The Joburg Fashion Week was a splendid show which showcased the latetest trends for the winter season. Coloured skinny jeans, waistcoats, flaterring leggings and the versatile blazer are some of the fashion items that are a must have for winter. Fashion buyers, fashionista's and the media fraternity who graced the occasion have commented that most of the contributions made to the winter collection were of high standard.

Fashionable wedding dresses



BALLROOM TIGHT FIT WEDDING GOWN

 Fashion is the most innovative trend amongst the masses.People associate themselves with clothes of high quality, quantity and price. With regards to wedding dresses, people love alternative ways as to how they want their designs to be made or they buy their wedding gowns from bridal coutures. Some people prefer fashion designers such as Gert-Johan Coetzee and Uyanda Mbuli of Diamond Face Couture to design their wedding attires. Why do people prefer to buy their wedding gowns at bridal shops instead of giving wedding designers the opportunity to tailor make their gowns at a cheaper price?